Building effective mobile landing pages is not a simple task. Here are three ways to ensure your efforts will be rewarded with conversions and success. We know that in a landing page, every element must be finely calibrated and perfected to ensure a single goal: that the user performs the action you want. Whether it's signing up for the newsletter, making an appointment, downloading an eBook or any other action, the landing page has little space and little time to bring the user directly to your goal: conversion. It is not a simple task. And it's even harder on mobile devices, where everything is reduced to minimal screen real estate: readability, reader attention span , and often even battery and connection strength. Mobile landing pages Landing pages: a major ally for SMS SMS has enormous potential (which we also talked about in this article), but also indisputable limitations.
Two of the main restrictions are the 160 character limit (expandable to 480 with MailUp) and standard graphics. Their goal is to engage the recipient and encourage them to pursue the content. How to give continuity to these two stages? Put the link to a landing page in the SMS using a shortened URL. This is the best way to unleash the full potential of SMS: provide them with a support page that is more visually pleasing, stylistically more in line with the brand's E-Commerce Photo Editing Service identity and with richer content. All this to boost conversions. Where? On mobile devices of course. Later in the article, we will see how to create an SMS landing page in practice. Learn more about SMS landing pages > Why perfect mobile landing pages? Optimizing mobile landing pages is a necessary but also complex and delicate task. The data says it all.
Traffic flows on mobile… Global data recorded by the Monetate Ecommerce Quarterly Report Q4 2016 shows that in twelve months, the proportion of visits to e-commerce sites from desktop computers fell by 11%, while from smartphones it increased by 13 % (although down slightly for tablets, where the display of landing pages is closer to desktops). These trends show no signs of reversing and we can't expect anything more than a growing gap between the performance of these devices. … and yet, conversions do not follow Mobile traffic is gaining traction compared to desktop, but conversion rates don't seem to be following that trend. Smartphone conversions (again according to the Monetate Ecommerce Q4 2016 quarterly report) are still lower than desktop and tablet sites (the facts point to mini-growth).