4 Digital Advertising Tips for Franchises

What does a 10-slot gym have in common with a slot fast food restaurant chain? They both offer a good or a service that actually enables a customer to achieve something. Sure, they can be the exact opposite in terms of body health, but we're only here to judge scalable strategies!Clayton Christensen, a professor at Harvard Business School and one of my all-time favorite marketers, believes that behind every purchase there is a "job to do."It sounds a bit ambiguous, but when you break it down the basic idea is that consumers will “hire” (visit) your location if it can do a job they need to do.Think about it: you hire a trainer at a gym to yell at you for 45 minutes because you have a job to be in the best shape of your life, just as much as you hire a cheeseburger to fill you up on your way home from work. . after a long day because you don't want to cook!Note that these tips are put together in order of a top (prospecting) to bottom (lead) marketing funnel and include retargeting!Tip 1: Do people know they Egypt Phone Numbers List can rent my pitch for this?We can't always wait for someone to do a Google search to pick up their request with a paid search ad. Instead, maybe we need to spark a little idea; like in the movie Inception! By leveraging Facebook Ads, we have the ability to target the best funnel users who align with your business's offers.Depending on the number of locations you have, consider grouping these prospecting campaigns by region or by grouping of locations. We want to make sure our prospecting audiences are large enough, as this helps Facebook's algorithm work better!Generate interest in it:If you own a business or franchise with multiple locations, you can just assume that everyone knows what your business or space can be used for. In my experience working with franchises, I have noticed that there is a common mismatch between the different capabilities a location offers and the offers that actually work their way into the user's journey.

Depending on the industry you are in, you can give birthday parties for kids. Is this information readily available or known to potential customers after visiting your website?Or maybe your location is only open for a certain number of hours in the evening; Do people know they can host an event at your house during the day?These Facebook ads will ultimately let potential customers, who match certain traits or interests you've selected, know that your placements offer more!If you're thinking “Well my location doesn't have the ability to change hours or use extra space for different income streams,” then you can still do your research! By reviewing users' organic and / or paid search terms, you have the opportunity to gain transparency into why someone might hire our site for their work. This can guide us in the prospecting phase to generate interest as well as the next tip!Tip 2: Do people know why my location is a better location?So, you've run ads on Facebook and it's gaining interest because you're seeing a month-over-month increase in both paid search and organic search volume. Things look solid, however, you notice that your ad copy is generic and doesn't meet any of the interests you already sparked in our first tip.There are a few steps we can take to make sure we're capturing this request correctly: Have you looked at user research? Do people add modifiers to their searches that indicate they're looking for a special service or thing that you offer? You can use this in ad extensions like callouts, sitelinks, and snippets.Your ad group structure, keyword themes, and advertising content should all match user interests. If you are thinking of giving birthday parties, your keywords and text should respond to this experience.Do you have any idea of ​​your unique values ​​such as a better location, more competitive prices, a