Turning an email into an enjoyable and memorable experience is the goal of any marketer who wants to increase conversions. Here are some useful UX design guidelines. User experience ( UX ) is the very foundation of web page design and online content today. Statistics say that every dollar invested in UX results in a $100 ROI, for a 9,900% ROI. User experience design has a direct impact on a company's conversions. For example, if an e-commerce site has a systematic bleed of users at checkout, there is something preventing users from completing the transaction. An investigation may reveal that the shipping information is confusing or the payment method annoys users. The site has a problem from a user experience and user interface (UI) perspective: people can't find what they're looking for, so they leave the site.
This also happens with emails: when an email has lower than average open rates and CTRs, the cause is often a confusing message structure, with no consideration of user experience. The real problem is not its content, but the way it is presented to the user. What is UX Design? User experience design is the design of the elements with which a user interacts online Image Masking Service (on a website, an e-commerce site, an application or an email). We have already mentioned UX design, highlighting the importance of synergy with SEO to increase website traffic. The term was coined by Don Norman, an expert in psychology and cognitive science, to indicate the aspects that characterize the user's interaction with a product or service.
The engagement of an online user depends on psychological factors and interaction design . Knowing and mastering the guidelines for designing an effective UX and UI increases your chances of conversion, but that's not all: a good user experience creates credibility and consolidates customer loyalty. UX design equals simplification UX designers do not think in terms of design but of functionality : by studying user needs, they find the most efficient solution in terms of platform, design and content hierarchy. The basic concept is that if potential customers can easily navigate your website and intuitively find what they are looking for, the chances of them completing the customer journey increase.